My name is Caroline DeWick and I am a designer, exploring how this profession can make the world a better and more interesting place through research, strategy, and communication. I studied Interior Design at Western Michigan University in Kalamazoo, MI and completed an MBA from IIT Stuart School of Business and a Master of Design from IIT Institute of Design in Chicago, IL. I joined SC Johnson in Racine, WI as a Design Researcher in hopes of pursuing my goals and gaining corporate business experience, as well as world travel and cultural exposure. I have since transitioned to the Marketing Division of the company and am in the Consumer Insights and Business Analytics division.
As a designer and researcher, I see it as my responsibility to discover insight and areas of opportunity in order to provoke the norm. It is my goal to create lasting change through design and share, develop, and continue the discourse beyond the walls of an organization. I hope to achieve this by maximizing design’s power to influence the decisions we make and enhance the interactions we have with each other and the world. I aspire to work with businesses and individuals to use design strategically to foster breakthrough innovations and engaging user experiences. Originally trained and licensed as an interior designer, I returned to school to gain a hybrid education in design and business, which I now employ to help manage design for its greatest social and environmental impact.
Please look around my work-in-progess site to see what’s been keeping me busy lately and feel free to contact me with your thoughts. I am always looking for new ideas, inspirations, and colleagues.